The types of marketing occupations are as diverse as the marketing field itself. Due to the growing size and complexity of domestic and international economics, marketing personnel often begin their careers in sales and then move into staff and/or management positions. Many top executives begin their careers in marketing. Other marketing staff personnel are employed in such service and staff functions as advertising, product planning, marketing research, purchasing, and public relations. All entry-level, marketing positions can lead to marketing management positions such as sales manager, advertising manager, sales promotion director, and marketing research manager.
According to the United States Department of Labor's Bureau of Labor Statistics (bls.gov), employment of sales managers is expected to grow 12 percent from 2010 to 2020, about as fast as the average for all occupations. As the economy grows, organizations will focus on generating new sales through more effective sales management.