April 16, 2014
Chris Martin, chairman and CEO of Martin Guitar, will give a talk as the Executive-in-Residence at Northampton Community College on Tuesday, April 29, at 11:00 a.m., in College Center, Room 220, 3835 Green Pond Road, Bethlehem Township. The talk is free and open to the public.
C. F. Martin IV, known as "Chris," is the Chairman and CEO of the world-renowned C. F. Martin & Co. and the sixth generation of Martin family members to run the business. Martin acoustic guitars are prized worldwide for their exceptional tone, design, craftsmanship and attention to detail.
During his tenure as CEO, Martin has implemented new strategies to invigorate the brand, refocusing the company on its primary strengths: steel-stringed acoustic guitars and strings. His decade-long efforts to turn the company around has helped them achieve impressive business milestones and reestablished the company's reputation worldwide for building the highest quality guitars. Martin is also one of the leading philanthropists in the Lehigh Valley.
In addition to the open talk to the community, Martin will meet with NCC classes and clubs and do a taping with NCC radio and TV students.
Begun in 1985, NCC's Executive-in-Residence program is funded by Jack and Cecile Shaffer in memory of their son Hal Shaffer. The program allows students to spend time with the area's most successful business leaders. Past executive-in-residences have included Elmer Gates of the Fuller Company, Ed Donley of Air Products, Robert Rodale of Rodale Press, and many others.
For more information call 610-861-5300.
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